A Third of Donors Giving More During Lockdown
Posted on: May 22, 2020
Content from BBWCVS
A third of people who have supported a charity during lockdown have donated more money than usual while 15% are volunteering more of their time, according to a report from Opinium.
The report, How do charities adapt to the impact of Covid-19, looks at how consumers are supporting charities at this time, and includes a number of positive stories from the public as to what is making them increase their support now, and what would make them show support in the future, including:
- Need for ongoing digital campaigns
- Use of celebrity endorsements
- Effectiveness of individual fundraising
- Not to expect too much money
- Maintaining the sense of belonging and community spirit
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