A Third of Donors Giving More During Lockdown

Posted on: May 22, 2020

Content from BBWCVS

A third of people who have supported a charity during lockdown have donated more money than usual while 15% are volunteering more of their time, according to a report from Opinium.

The report, How do charities adapt to the impact of Covid-19, looks at how consumers are supporting charities at this time, and includes a number of positive stories from the public as to what is making them increase their support now, and what would make them show support in the future, including:

  • Need for ongoing digital campaigns
  • Use of celebrity endorsements
  • Effectiveness of individual fundraising
  • Not to expect too much money
  • Maintaining the sense of belonging and community spirit

Author: Steering Member
Categories: News

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