UK Giving Report With Catherine Mahoney – Charity Chat Podcast

Posted on: December 30, 2021

In this episode we speak with Catherine Mahoney about the recent UK Giving Report from the Charities Aid Foundation (CAF).

1. Giving is up but givers are down

It’s a little disconcerting to hear that there are so many fewer donors here in the UK compared to previous years, we’re not sure if this is also being seen in other countries too.

However, total giving seems to have gone up, showing that those who are giving seem to be giving more. What we don’t know is why. If we look at the growing wealth gap in our society, and the job losses that have come from the pandemic, the vast furlough scheme which has given many people less over much of the last two years, this might give us some idea.

2. Would could charities do to overcome giving fatigue?

So while the pot may not be getting smaller, the loss of so many donors suggests that competition for support may be on the increase. It would be useful to understand more from charities about whether their funds have gone down or whether their supporter numbers have gone down and they are just seeing larger average gifts. We also don’t know how the emergency appeals of the pandemic will continue to perform, some believe that giving fatigue is setting in, or will do in the short-term.

What does this mean for charities. Well one thing is that we need to continue to find ways of establishing long-lasting and thereby cost-effective relationships with supporters. Providing an authentic personal interaction, along with a reciprocal donor-centred approach to fundraising to help bring supporters into our cause and to live the passion that we, and our colleagues hold for it. With less resource, funding, time and energy this serves to be big challenge for many of us. And so, we must seek out within ourselves and from those around us the support we need to remain resilient, innovative and passionate.

3. The UK Giving Report from CAF

The UK Giving Report from CAF –

This episode of Charity Chat has been brought to you by our platinum sponsor, fundraising platform Work for Good and the festive Small Business Star match funding campaign. This year there is a £50,000 match funding pot available. Head to to sign-up for free!

Listen to the podcast below. 


Author: Jade Bolton
Categories: News

Leave a Reply

Related Posts

Community Initiative Fund 2022/23

The Community Initiatives Fund is designed to help parish & town councils, community groups, clubs, societies and voluntary organisations improve their local community. The £300,000 fund is for grants of up to £10,000 towards capital or revenue projects that benefit the wider community.​ This fund excludes projects that deliver their work outside the administrative area
Read more…


Social Prescribing Link Worker – South Uttlesford PCN

This is a Fixed Term Position to start 25 th July 2022 for 6-9 months (maternity cover) We are looking to recruit a Social Prescribing Link Worker to join our friendly, dynamic and progressive primary care network in South Uttlesford. About South Uttlesford PCN South Uttlesford PCN comprises 5 General Practices working in conjunction with
Read more…


The Power of Digital Communities

The Essex Coronavirus Action Support Facebook Community was set up during the onset of the Covid-19 pandemic. It was a collaboration between Essex County Council (ECC) and the Essex Public Health Team as well as local Facebook admins. It focuses on three objectives: preventing the spread of infection, informing Essex residents of guidance and assisting
Read more…