Tops tips for using case studies in charity communications – PRCA
Posted on: October 28, 2021
Using case studies and amplifying the voices of people with lived experience is a vital tool in the charity communications armoury – but it’s important to get it right, for the sake of everyone concerned.
I was delighted to chair the latest PRCA Charities & Not-For Profit Group, which tackled this subject with the help of three expert guests.
Our first guest, Mark Webb, head of comms at the charity Shift.ms, has a unique perspective on the topic having lived with Multiple Sclerosis for more than a quarter of a century and himself been a case study in campaigns including one for the We Are Undefeatable campaign earlier this year. You can hear more about his personal and professional story in a recently-launched PRCA podcast.