How is the cost-of-living crisis affecting charities in the UK?

Posted on: November 7, 2022

Amid the current cost-of-living crisis, consumers are cutting spending across the economy. According to a recent YouGov survey, a quarter of adults in Great Britain have even had to cut back on key essentials. How is this crisis affecting charities? Respondents are reducing cash donations to charities, but data indicates that they’re willing to contribute more in other ways.

Charities are an important resource for those in need. Recent data gathered using YouGov RealTime Omnibus indicates that more than three quarters (76%) of respondents believe that “relevant charities should be providing help and support to those who are most affected by the cost of living.” The youngest cohort is most convinced, with 81% agreeing with that statement.

Discover more charities content here

When asked what services should be accessible during the crisis, respondents identified assistance with accessing food (78%), mental health support (71%) and paying for utility bills (73%) as particularly important. Just over half of respondents said that general financial support (57%) and help with childcare costs (50%) should be available.

However, respondents don’t necessarily believe that it’s up to charities themselves to provide everything. When asked what charities ought to do to help those affected by the current cost of living crisis, more than half of respondents cited “lobbying the government” (53%) and “providing support in accessing other organisations and services which can help those in need” (56%). Only 27% believe that charities should “increase the number of services they provide.”

Get quick survey results from nationally representative or targeted audiences using YouGov RealTime Omnibus

As with other forms of spending, the cost-of-living crisis is affecting how much respondents are giving to charity. Overall, 21% say they’re donating less than usual to charities. However, this trend is not as strong among the youngest age group surveyed. Only 17% of 18–24-year-olds say they’ve reduced their giving whereas 12% of them say they’re donating more during the current cost-of-living crisis, significantly higher than the 8% of the general population who say the same thing.

Even if people donate less money, they may participate in charity in other ways. Half of all respondents say they’re more likely to donate goods compared to only 9% who say they’re less likely to do so. A fifth of respondents also say they’re more likely to donate their time (20%) and campaign for a charitable cause (21%). In addition to being more willing to give in some forms, respondents also seem less willing to take from charities. When asked whether they might seek help from a charity in response to the crisis, many more respondents said that they were less likely to do so (23%) than more likely (16%). This may be a sign that UK adults feel that they are able to handle this crisis on their own or that they don’t want to take up resources that they feel should go to those more in-need.

Explore our living data – for free

YouGov RealTime Omnibus provides quick survey results from nationally representative or targeted audiences in multiple markets. This study was conducted online on 14-15 September, 2022, with a nationally representative sample of 2000 adults in Great Britain (aged 18+ years), using a questionnaire designed by YouGov. Learn more about YouGov RealTime Omnibus.

Photo by Joel Muniz on Unsplash

 

View the graphs here. 

Author: Alliance Admin
Posted:
Categories: News

Leave a Reply

Related Posts

Carers Voices: Supporting Unpaid Carers Across Essex – June 2025 Update

The Carers Voices team continues to expand its reach across Essex, listening to unpaid carers and offering a vital platform for their experiences to be heard and valued. From supporting carers with employment struggles to offering training and social opportunities, we’re building a stronger, more connected network for carers across the county. Upcoming Carers Voices
Read more…

Read more...

Baby Loss in the Workplace: Time for Change

Baby Loss in the Workplace: Time for Change 💼 1 in 4 pregnancies ends in loss, yet only 10% of UK employees say their workplace has a baby loss or miscarriage policy. Even more concerning: over 20% report receiving no support at all from their employer. As of 2024: 🔹 Only 36% of organisations have
Read more…

Read more...

How Compassionate Community Meetups are making a difference in Colchester…

We hope you can join us for our next Meetup on Friday 4h July, hosted by Compassionate Community Champions  Thompson Smith & Puxon, at their Stable Road premises, Colchester. How Compassionate Community Meetups are making a difference in Colchester… These monthly Compassionate Community Meetups are an opportunity to be part of a special group of people, places and projects who are
Read more…

Read more...