Essex County Council Launches ‘Clear the Air’ Campaign
Posted on: June 3, 2026
What is ‘Clear the Air’?
Clear the Air is an Essex County Council campaign supporting parents and carers to talk with children aged 10-12 about vaping. Before misinformation or social pressure becomes established.
Parents can explore information via an AI-powered chat tool or by scrolling animated key facts: Clear the air about vaping.
The campaign focuses on:
- challenging common myths children hear about vaping
- addressing how seeing vaping online or among other young people can make it seem normal, even though most children do not vape
- supporting early, calm conversations at home
- helping children feel confident, not confused
How can organisations support?
- sharing campaign materials with parents via newsletters, apps or websites
- displaying posters or digital assets
- signposting parents to the Clear the Air website
- encouraging parents and carers to have a conversation with their child about vaping
Partner resources can be downloaded here: Support the campaign
Leave a Reply
You must be logged in to post a comment.