Get Your Story Into The Media

9:30 am - 1:00 pm
WeWork, 123 Buckingham Palace Rd, London, SW1W 9SH


You want to raise awareness of the work your charity is doing, but where do you start? What will grab the attention of journalists and ensure that it is your story they are telling?

This course will help you to up your PR game and reach your audiences through print and online media. Pick out the stories that will get you noticed, learn how to tell them in a press release format and perfect your pitching skills in this comprehensive introduction to the media for charities.

Led by Media Consultant Suchandrika Chakrabarti, this session will teach participants about the changing landscape of the media and help them identify newsworthy stories within their own sectors. Time will also be dedicated to working on press releases and techniques to use when approaching journalists for potential news coverage.

At the end of this training you will:

  • Understand the media and what makes a newsworthy story
  • Learn to write a press release that gets noticed and confidently pitch it to journalists
  • Learn what journalists want and how to reach them

Who should attend?

This course is ideal for you if you have recently took on a communications or PR role, and you have some experience of writing press releases and pitching to journalists but with little take up.

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